ECHO AUTO
Tasked to create the packaging for the Echo Auto (2nd Gen) and the Adjustable Car Vent Mount for the device. The team aligned early on that this program would follow the look and feel our other Echo packaging currently in the market.
Amazon
Lead Packaging Designer
2022
Exploration
The Echo packaging system utilizes a strong hit of Echo Blue, prominently featuring the Alexa logo and Amazon ember typeface.
Process
Partnered with the Brand Studio and Go-to-Market teams, we explored many options for device imagery, iconography, marketing copy, and lifestyle imagery.
Solution
The team aligned on a package that prominently showcases a "hero" image on the front with an image of the device in use on the back of the box.
Released
2021 | 5 Carton language variations & 1 Worldwide accessory carton
