FIRE TV SYSTEM
Partnering with the Fire TV team, I was able to design a packaging system for Amazon's first ever television. Under highly ambitious timelines, the team worked night and day to bring this product line to life.
Since launching the first program in 2020, we have globally released 1 sound bar and 5 televisions in 7 sizes.
Amazon
Lead Packaging Designer
2020-23
Conception
Starting with an expansive competitor audit, the team was able to better understand the industry standard for content, as well as the customer journey for television packaging.
Execution
The final design system is optimized for assortment on 4 sides, with a wrapping pattern driven by product technology for easy differentiation.
Striving to meet Amazon's sustainability goal of net-zero carbon by 2040, each box is printed with minimal inks onto recyclable substrates.
Completion
Over the past 3 years, we have learned exponentially how customers interact with our packaging. We've taken these learnings and incrementally applied them to packaging as the product line continues to grow.
Released
80+ Unique cartons released worldwide.
