Sierra Van Cleave

Sierra Van Cleave

  • GIBSON FAMILY VINEYARDS

  • GIBSON FAMILY VINEYARDS

  • GIBSON FAMILY VINEYARDS

  • GIBSON FAMILY VINEYARDS

GIBSON VINEYARDS

My husband and I were approached to design a wine label for a small family vineyard in Napa Valley. The family wanted this bottle dedicated to their daughter, Sierra Rose, who was born the same year the grapes were harvested. Throughout the project we not only strove for excellence in design, but also to create a beautiful and lasting memory for our clients.

Gibson Family Vineyards

Freelance Designer

2022-23

Initial concept sketches done by my husband and I

Initial concept sketches done by my husband and I

Initial concept sketches done by my husband and I

Conception

Starting our exploration with an expansive competitive audit, we saw trends towards retro and bold graphics of the 70's and 80's. We pushed this retro movement further by drawing inspiration from the designs of 1920's, paying homage to the re-emergence of the roaring 20s.

Execution

In total we went through two rounds of design concepting, presenting our clients with 4 design categories shown below. Additional variations created, not shown.

Once the design was finalized, we helped our clients find an sample suppliers to fit the design within the their budget.

Selected images from concepting round 2

Selected images from concepting round 2

Completion

Knowing this bottle meant so much to our clients, we wanted to provide them with a lasting piece that will rest on their shelves for years to come.


Recognition

2023 OC Fair | Silver Design Award

Selected images from concepting round 2

Team

Freelance Designer : Sierra Van Cleave
Program Manager : Veronica Carson
Idea guy : Connor Van Cleave

Team

Freelance Designer : Sierra Van Cleave
Program Manager : Veronica Carson
Idea guy : Connor Van Cleave

Sierra Van Cleave

© 2023. STUDIO VAN CLEAVE

Sierra Van Cleave

© 2023. STUDIO VAN CLEAVE