GIBSON VINEYARDS
My husband and I were approached to design a wine label for a small family vineyard in Napa Valley. The family wanted this bottle dedicated to their daughter, Sierra Rose, who was born the same year the grapes were harvested. Throughout the project we not only strove for excellence in design, but also to create a beautiful and lasting memory for our clients.
Gibson Family Vineyards
Freelance Designer
2022-23
Conception
Starting our exploration with an expansive competitive audit, we saw trends towards retro and bold graphics of the 70's and 80's. We pushed this retro movement further by drawing inspiration from the designs of 1920's, paying homage to the re-emergence of the roaring 20s.
Execution
In total we went through two rounds of design concepting, presenting our clients with 4 design categories shown below. Additional variations created, not shown.
Once the design was finalized, we helped our clients find an sample suppliers to fit the design within the their budget.
Completion
Knowing this bottle meant so much to our clients, we wanted to provide them with a lasting piece that will rest on their shelves for years to come.
Recognition
2023 OC Fair | Silver Design Award