STUDENT PROJECT : GÜD WATER
As a student, our final project was to create a brand and develop a look and feel for our brand.
I created the brand "Güd Water", the promise of the company was to donate half of the profits from each bottle to the company "Water for Good".
Student
Designer
2019
Exploration
Beginning with an exploration around pattern and color, the goal was to create
a loud and fun design system that would capture attention on shelf.
The concept around the logo was "connection" and "happiness", the
core principles of the company.
Execution
The bottle design features a die-cut white brand label on the front and a patterned label on the back, that shows through the bottle when viewed from the front.
Completion
This project allowed me to explore my passion for tactile design, stepping outside of the screen and bringing a project to life.
