QSG REFRESH
In 2021 I was tasked with updating the design of the Quick Start Guide (QSG) for all of Amazon devices. The team sought to create an engaging design that would encourage customers to use the guide in their set up. This project started with one program, Echo Buds, then was rolled out to each program that followed.
Amazon
Lead Designer
2021
Audit
Starting with an audit of the existing Quick Start Guide, the design was content heavy, not engaging, and did not align to the brand style guide.
Utilizing the Echo and Alexa style guides the team updated the design to incorporate playful illustration, bringing an element of surprise and delight.
Process
Incorporating the brand style guide, the team tested an A/B design with device purchase intenders.
Solution
The final result is a more approachable and fun set-up. This program was lead in tandem with the outer packaging to create a great out-of-box experience for our customers.
Result
Following this program, the team created a style guide for all future programs.
